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Weaver collectives and handloom brands sell through Instagram DMs and marketplace listings, giving away margin and never owning the customer relationship. Product photography is good; the buying path is not.
Handloom buyers search by weave, region and fabric — long-tail terms marketplaces handle badly. Structured product pages with proper schema capture that intent, and a fast checkout with cash on delivery removes the two reasons Indian carts get abandoned.
Products organised by weave, region, fabric and occasion, with filters that match the language buyers actually use.
Razorpay for cards, UPI and netbanking, alongside cash on delivery — because removing COD removes a large share of Indian orders.
Structured product data for rich results, and image handling tuned so the catalogue stays fast on a mobile connection.
Demonstrates a direct-to-customer store that keeps marketplace commission and owns the customer relationship.
This is a concept build, so there are no traffic or revenue figures to report — we only publish those for live client projects.
Other concept builds showing what we can put together for an Indian business.